Branding “Lower Austria – Cross-border Health Care”
Health care provision in Austria, especially in border-regions, faces the challenges of providing cost-efficient and high quality health care due to issues like periphery, demografic change and others. Cross-border cooperation is one solution to face these challenge. By sharing infrastructures, efficient use of resources or shorter distances the health care provision of residents can highly be improved.
Lower Austria is a pioneer in cross-border health care provision. It is the only region in Austria which has a long termed strategy concerning healthcare provision in border regions. The Health and Social Fund of Lower Austria (NÖGUS) has been working on cross-border health care for many years and has implemented numerous successful projects. Unfortunately, short- to midtermed projects represent the performance/output and activities only temporarily and not for a longer horizone.
By developing the brand “Lower Austria – Cross-border Health Care”, Lower Austria concentrates its cross-border activities in the region – and can be recognized by public and experts. Concentrating these ativities enables the government of Lower Austria to represent itself in public and on a European level.
mecca supports the Health and Social Fund of Lower Austria (NÖGUS) in developing the brand “Lower Austria – Cross-border Health Care”